CRM

Funnel · outbound

Cold email to the right company and person, from your own address

Cold email gets replies when it reaches the right company at the right moment and reads like it was written for one person. Ming CRM's Funnel does every step, from finding the company to catching the reply, inside the CRM. No separate email tool, no exporting lists.

  • No credit card
  • Sign in with Google Workspace
  • Your data never trains AI

Funnel, step by step

  1. Find companies. Describe your ideal customer; matching companies are searched on the web and ones already in your CRM are filtered out.
  2. Research the company. A lead report explains why now is a good time, who decides and who feels the problem, with sources.
  3. Find the email. The decision maker's work email is looked up.
  4. Start the sequence. Personalised emails go through your approval, then out from the rep's own Gmail address, spaced apart.
  5. Catch the reply. Replies land on the company card and are labelled positive or negative; a negative reply stops the sequence.

How to write a cold email that gets a reply

Why now?

Open with something concrete that's happening at the company: new funding, hiring, a new market. Lead reports surface these buying signals with sources.

Keep it short

Three or four sentences: an observation, a concrete benefit, one question.

One ask

Make a single, easy-to-answer request, like "Would 15 minutes next week work?"

Send from your own address

Email from a rep's own work address looks more trustworthy, and replies go straight to their inbox.

Follow up, don't chase

Two or three short follow-ups a few days apart are enough. Stop when someone says no.

Make leaving easy

Every email carries an unsubscribe link, and people who leave are never emailed again.

Sending health

To protect your domain's reputation, sequence emails leave each mailbox one to three minutes apart instead of all at once. A bounced address is closed and that contact's sequence stops. Unsubscribing takes two steps: opening the link isn't enough, the person presses a button on the page, so email security scanners don't remove anyone. Existing customers are skipped when you import a lead list, so you never pitch a customer as if they were a lead.

Pricing

Email sequences start on the Founder plan: 300 emails per user per month on Founder, 500 on Growth and Company. Every extra 100 emails cost $2. Company search $5, lead report $4, 100 email lookups $5, all pay-as-you-go. The free plan includes 50 personalised emails a month.

Frequently asked questions

Which address do emails come from?

The rep's own Google Workspace address. Replies go straight to their inbox and are filed on the company card in the CRM.

Can I see opens?

Yes. Opens are tracked for every email in a sequence.

Could a customer get a cold email by mistake?

Existing customers and duplicates are skipped when a lead list is imported, and company search filters out companies already in your CRM.

More use cases

Start free and have your first report ready tomorrow morning.

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